Customer research for brand consultants
Plan the interviews, run them, and have every word summarised against the hypotheses you set out to test. Then see what all of them said at once.
Write down the business issue and the hypotheses to test. Discover drafts a 45-minute conversation guide around them, tailored to the business and whether it sells to people or to companies.
Record an interview in the browser or on your phone and it is transcribed with the speakers told apart. Or upload a transcript as a PDF, Word or text file.
Every interview is summarised against the guide: a summary, action-oriented themes, what was said about each hypothesis, and the answers section by section.
Consolidate the summaries into one report, and the wow moments customers described into the themes behind them. Download any of it as a PDF.
Shared with your workspace, on your terms. Projects follow the same rule as everything else in Saarah: a project with no team is the whole workspace's, a project with a team is that team's, and only the person who started it or an administrator can delete it.